![]() The result found there are three separated areas in Semarang that can be built as the main points of the city branding. This research is conducted for three popular movies: Gie, Ayat-Ayat Cinta and Soekarno which those movies used Semarang City as the major filming sites. The main aim of this research is to map out the potential locations for Semarang’s new branding as a Cinematic City. This concept is derived from the success of several cities which famous as shooting locations, for example Oxford in England, Seoul in South Korea, and New Zealand as the filming sites of The Lord of the Rings. This research aims to develop a new branding for Semarang as a Cinematic City. However, this city branding is considered insufficient to meet the tourism target. It depicts the various cultures and ethnicities that live together in Semarang. ![]() The Variety of Culture is the current city branding concept for Semarang City.
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